With a global market size worth more than 45 Billion USD, successfully navigating the global E-Commerce perfumes’ market and differentiating your brand from the fierce competition is definitely a task not for the faint of heart.
That being said, there are now many more ways than ever to effectively carve your perfume business’ own unique corner that sets it apart from the ruthless battlefield that is E-commerce.
When searching for tried and true methods to distance your perfume brand from the crowd, most information usually focus on the “pre-sale” part of the equation, including your actual offer, products, marketing copy, pricing strategy, and so forth.
While considering the mentioned factors is obvious, many business owners overlook a significant untapped potential in their business that can make a crucial difference in their success and revenues: The Post-Purchase Customer Experience.
In this blog post, we’ll take you on an exciting journey to discover the secrets of Post-Purchase marketing tools and how you can use them to take your perfume brand to the next level!
So, what is “Post-Purchase”!?
In simple terms, the phrase “Post-Purchase” refers to any and every activity that takes place after your customer places their orders successfully on your website. This can include various aspects like packaging, tracking options, fulfillment speed, and of course, the delivery process.
It's imperative to differentiate "Post-Purchase" from "After-Sale Services." While the latter focuses on ongoing communication and assistance after a sale, "Post-Purchase" encompasses broader measures taken by a company to enhance the customer experience from the point of sale through product receipt and beyond.
How can you delight customers with your perfumes?
In a typical marketing funnel, there exists a crucial stage usually referred to as the “delight” stage, where business owners get the chance to exceed the expectations of their customers, with the objective of converting them into brand loyal ambassadors.
Here are 6 clever ways to boost customer satisfaction and engagement with your perfumes through post-purchase magic:
1- Gift Wrapping
Never underestimate the power of simple touches. That’s how Value-Added Services can make a monumental difference for your perfume brand.
Giving your customers the opportunity to order their favorite fragrance with a captivating wrap for memorable gifts or special occasions, is a brilliant way to make them fall in love with your brand and paint a beautiful impression in their minds and senses!
2- Engraving
Utilizing the power of Value-Added Services, offering your customers the option to include a unique engraving on their perfume packaging not only provides them with an outstanding “unboxing” experience, but it also enhances the perceived product value in their eyes and makes them feel valued. Such options can be a fantastic way to foster customers’ loyalty and improve their retention.
3- Custom Messaging
There are arguably few better ways to build an unshakable bond with your customers than personalization. Custom Messaging is one of those many ways you can make your customers’ experiences far more personalized.
For business owners, adding a personal note to customers’ perfume orders isn’t much, whereas for customers, this can become the start of a charming tale of joy, excitement, and lasting confidence in your brand.
4- SMS and Tracking visibility
When you know that a whopping 71% of customers prefer to do business with E-Commerce brands that offer real-time shipping, with 75% admitting the lack of such option may jeopardize their decision to buy your perfumes, it becomes evident that an interactive and reliable tracking system is no longer a luxury.
For the ultimate customer experience, business owners are strongly advised to consider this when dealing with a logistics partner, ensuring their customers can effortlessly monitor their orders’ status through live-tracking, dedicated SMS updates, and email updates, to name a few.
5- Robotic Fulfillment
Artificial Intelligence (AI) is already transforming the E-Commerce landscape as we speak. One of the key areas where AI can make a dramatic service quality shift for your brand is fulfillment.
By taking advantage of Robotic Fulfillment Facilities offered by many modern-day logistics providers, the entire order fulfillment process for your perfumes becomes wonderfully streamlined.
This enables you to cut through the hassle and achieve a rapid, accurate, and straightforward fulfillment and delivery for your customers’ orders on the same day, even during the typically challenging peak demand seasons.
6- Fast Delivery
It’s already established that no one really likes to wait for their orders. This is evidenced by a mighty 88% of consumers stating that that fast delivery, usually translating to same-day delivery, is a key deciding factor in their purchasing decisions.
Allowing your customers to finally savor their long-awaited scents in the fastest possible way has become an indispensable prerequisite for securing a competitive advantage and boosting your customer retention rates.
Acquiring such a strategic edge can only be done through a functional partnership with a logistics provider whose facilities and infrastructure can serve your distribution, reach, and delivery objectives.
What to keep in Mind?
Wrapping up our blog post, we’d like to emphasize that establishing a unique personality and user experience for your perfume brand will be increasingly vital for the success of your fragrance business. This is particularly true given the growing competition among both international and local perfume brands vying for customers' attention.
Creating a strong foundation for your brand, prioritizing the customer at its core, is a foolproof recipe for long-term business success—an essential perspective that all business owners should embrace.
By deciding weave your brand into the tapestry of your customers' cherished moments through meticulous attention to Post-Purchase details, your perfume brand ceases to remain just another E-Commerce business, but rather transforms into a remarkable and one-of-a-kind experience that customers relish, recommend, and most importantly, repeat.
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